Is it possible to harness one of our biggest consumer addictions to solve one of our biggest social challenges?
We are designing points-based incentive programs in partnership with public sector agencies in the United Kingdom to reward citizens for making healthier or more environmentally responsible lifestyle choices.
Similar initiatives were launched in Canada over the past few years across a wide spectrum of target behaviours, such as energy conservation, public transit adoption, waste diversion, healthy eating, smoking cessation, exercise and online health surveys and assessments. Those innovative programs consistently generated remarkable increases in public participation while also driving dramatic cost efficiency improvements.
We believe this concept will produce significant cost savings for UK public agencies, disrupt traditional marketing paradigms, create new opportunities for the private sector and collaboratively accelerate progress against a range of social challenges.
For more information please CONTACT US